1. Art statement. An art statement can focus on one or more topics, such as symbols and metaphors, materials and techniques, or themes or issues underlying or influencing your work. Although artists vehemently criticize the over-intellectualized style of writing used in art magazines, many believe that their work will not be taken seriously unless they imitate what they despise. Avoid weak phrases that reflect insecurities, or doubt instead should be coherent, direct and energetic.
2. Cover letter. It can provide a context to help people view your work. Parts of cover letter: Introductory paragraph, a brag paragraph, short art statement, concluding paragraph.
3. Visual presentations. Photographs (whether printed, cd or usb) should do your photos justice. If viewers are unimpressed with the work as it appears in photographs, it is unlikely that they will get to your studio or to gallery. All photos should be labeled with the works dimensions, the medium, the title, your name, a copyright notice and the year created.
4. Brochures or postcards. Postcards can have a response rate of 10 percent
5. Website. Make it easy for viewers to visit, make sure images are top notch. The artworks should be labeled with the title, dimensions and medium. Avoid designing a site that has the look of a mail order catalog with many images grouped together and prices underneath.
