Last night we bought from BookSale a jewel of a book entitled as above authored by New York-based Caroll Michells. It is the classic handbook for artists who seek to control their careers.
Chapters include:
1.Launching Your career
2.Presentation Tools
3.Pricing your work
4.Public Relations
5.Exhibitions and Sales Opportunities
6.Dealing with dealers and galleries
7.The world of grants
8.Generating Income.
At Sigwada Gallery we adopt best practices and give the best advice and best treatment to artists and buyers/collectors.
